“Brevity is the soul of wit. But not in so many words.”
There are two sides to Comms. One where big words induce calculated sentiment, to impact feelings and steer behaviour. The other where the lot is synthesised into a short succinct message. I’m with the latter. No one has time anymore. Make it brief, don’t waffle. People will thank you for it.
Greetings from the cusp of IT & Communications where ambiguity severs outcomes every single day.