#ITComms

“Brevity is the soul of wit. But not in so many words.”
@NeinQuarterly

There are two sides to Comms. One where big words induce calculated sentiment, to impact feelings and steer behaviour. The other where the lot is synthesised into a short succinct message. I’m with the latter. No one has time anymore. Make it brief, don’t waffle. People will thank you for it.

Greetings from the cusp of IT & Communications where ambiguity severs outcomes every single day.

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