Intuition and decision making

Brain science tells us there are three kinds of intuition: ordinary, expert, and strategic.

Ordinary intuition is just a feeling, a gut instinct.

Expert intuition is snap judgments, when you instantly recognize something familiar, the way a tennis pro knows where the ball will go from the arc and speed of the opponent’s racket.

Strategic intuition is a clear thought. It’s not a vague feeling, like ordinary intuition. And it’s not fast like expert intuition. It’s slow. That epiphany of insight you had last night might solve a problem that’s been on your mind for a month. And it doesn’t happen in familiar situations, like a tennis match. Strategic intuition works in new situations. That’s when you need it most.

This third kind of intuition is what I go by whenever I can. Strategic intuition is what guides the majority of my decision making. And while it is unpopular these days to request time for thinking, you have to take your stand and do it anyway, and allow for proper time to reflect. I have a 24 hrs ‘sleep it over’ rule.

Which compliments my other approach to life and everything, something that’s called the OODA loop (observe, orient, decide and act). This ‘rapid evaluation routine’ keeps running permanently on the back of my mind (or wherever my intuition-o-meter sits). Originally the OODA method was derived by pilots who apply the loop to make fast decisions and review them in a constant cognitive circle.

You have to swim fast when the water is cold…
ooda loop