#ITComms

“Brevity is the soul of wit. But not in so many words.”
@NeinQuarterly

There are two sides to Comms. One where big words induce calculated sentiment, to impact on feelings and steer behaviour. The other where the lot gets synthesised into a single easy-to-digest message. I’m with the latter. That’s my shtick. People don’t have time anymore. Be clear, make it brief.